How to Start a Food Truck Business – The Key Things You Need to Consider

how to start a food truck businessFeeling hungry and need a quick lunch? Office too far from restaurants? Want an affordable but equally delicious meal? The days of traditional dining out or bringing a packed lunch are behind us, and the food industry today is providing us a wide variety of options. One area that is especially booming is the food truck business.

The key advantage of food trucks for consumers is convenience. Food trucks will come close to its audiences to win their business, whether that means driving to a busy area of town where businesses are located or driving to a local fair or festival.

Although it’s popular and there is a big upside for entrepreneurs and operators who do it right, starting a food truck business is not easy. It is true that it requires low overhead, but the competition is so intense that you need to stand out from the others. Success isn’t always guaranteed but with the right mix of creativity and protection from unforeseen events, a growing and stable mobile food business is not impossible.

Here are the key things every food truck operator needs to consider to stand out from the crowd.

Insurance for Startups Just Got Easier

CoverStartups MacBook

Insurance for startups just got easier
CoverWallet is excited to introduce a new initiative for high-growth startups
By Inaki Berenguer, Co-Founder and CEO of CoverWallet

It’s a fact: startups need to have insurance.

They need to protect their property, their employees, their products and services, their founders and executives, and several other parts of their business. And even if founders don’t want to spend money on insurance, it is necessary to buy it to satisfy the minimum requirements of a contract or of the investors.

Until now, the process for startups to get insurance has been complex, time-consuming, and frustrating. And all of us at CoverWallet believe it should be simple, fast, and convenient.

Today I’m excited to announce a new initiative from CoverWallet called CoverStartups, which provides high-growth companies with a dedicated platform and resources to help them get the insurance coverage they need in a matter of minutes.

Being Found in Search Engine Results: How to Do SEO

how to do seo
When you sell products online, your first priority needs to be that consumers can find your products. There are millions of products sold online, and your products need to stand out. While it may sound impossible to be found, the truth is it’s actually easy.

Since consumers typically look for products and services with a search engine, being at the top of search engine results is critical. The majority of consumers do research ahead of buying a product or choosing a business to do work with. When your product or services are at the top of search engine results, you’ll have far more success in being found compared to your competitors. The rankings are identified using complex algorithms, and there are practices that you can implement to increase where your page, product, or services show up on a page.

If you’ve started your own business, it’s likely that you’re an expert in something – but that something might not be Search Engine Optimization (SEO). Your expertise in something, or your ‘niche’, is what we’ll focus on in your Search Engine Optimization (SEO) efforts. This easy guide provides the basics you’ll need to understand how search engines work and how to be sure your business attracts visitors searching for the product or service you offer.

Search engines are essentially databases with a pretty interface. A search engine sends out a bot called a spider to “crawl” the world wide web every time someone hits enter on a search. Whatever pages the spider finds are saved to the search engine’s index. When you perform a search in Google or Bing, the search engine provides its Search Engine Results Pages (SERPs) which rank the results according to how likely the search engine thinks a page will answer your query. Search Engine Optimization is the art of being found in Google, Bing, or whichever search engines your customers are using.

Here are key tips and strategies to help you stand out on search engines.

Tips to Improve Customer Retention

improve customer retentionMarketing, advertising, promotion, and publicity – all of them are geared towards acquiring new customers. While they are deemed to be effective, these tactics often require a hefty investment and lengthy processes that not all small business owners are fond of.

But did you know that it’s actually easy to sell your products and services to existing customers? And that they spend more money than newly acquired clients? Customer loyalty is a key factor towards building a thriving and growing business. The satisfaction, value, and trust customers give a certain brand make the way for repeat business transactions, leading to a healthy and long-lasting client-owner relationship.

But how do you keep them? Are there tips on how to retain customers without having to try too hard? Check out these easy but highly effective customer retention strategies and start building your own cult following for your small business.

Essential Tips When Writing A Business Plan for Small Business

business plan for small businessA business plan is essential for every business and contains pertinent information about your business, such as its mission and objectives, sales and marketing plans, financial goals, as well as profit and loss statements. Regardless of industry, all businesses start with an idea, and a business plan turns that idea into a viable and sustainable plan of action.

Your business plan is more than just an important piece of documentation. It serves as a tool to help convince prospective investors, a management guide to identify goals and overcome obstacles, an operational plan to strategically develop corporate solutions, and a roadmap to guide your business in the right direction. Without a well-constructed business plan, your venture might not be ready for all the challenges that lie ahead.  

You want to know how to come up with a small business plan fit for micro to medium entrepreneurs. What are the things to remember and what are the things to avoid? Check out these tips and tricks below.

Tips for Prepping Your Business for a Hurricane

business hit by hurricaneEvery year, there are devastating stories about the impact of hurricanes on small businesses. Whether it’s losses due to closing for an extended period of time, food spoilage costs at restaurants that lost electricity, or damage to inventory at retailers, the impact that major storms have on the local economy can be staggering.

Ahead of Hurricane Florence, CoverWallet provided these tips for businesses to help them prepare.

Top Salon Promotion Ideas for your Beauty Parlor

salon promotion ideasThe salon industry grew to $63 billion in 2017, but the number of salons decreased by 5%. It is a tough industry, with fierce competition and new business models constantly emerging. With consumer behavior continuously changing, people going to the salon less frequently, and many opting to buy products from retailers including Amazon, it can be challenging for salons to stand out and really thrive.

From traditional salon or spa services such as manicures, pedicures, hair coloring, styling, and makeup, to modern offerings like tanning and holistic treatments, there are many services and treatments that these businesses offer. With new tools and marketing ideas, it is entirely possible to bring in new customers, while building a loyal and dedicated clientele. Here are some top ideas to promote your salon and make it the place to be.

How to Create the Best Employee Handbook for Your Business

create the best employee handbookCreating an employee handbook for the first time can be a daunting and tedious task. Just the thought of writing an innumerable number of words to explain everything about your trade and your specific business is, without a doubt, tiring. Compared to start-up and small-scale companies, established corporations almost always have handbooks readily printed to be given to welcome new employees upon hiring.

But just because you’re a small business doesn’t mean you will never need an employee handbook. The employee handbook is essential to every business, regardless of size and industry. It serves as a guide for proper business operations and acts as a tool to safeguard your company, employees, and customers from various risks and liabilities.

Effective Interview Questions to Ask Candidates for Hiring Your Team

interview questions to ask candidatesWhether you have a new business and are planning to build a team of amazing individuals or are hiring due to company growth and natural employee attrition, it’s important to have an effective interview process. The interview plays an integral role in every recruitment process, as it serves as confirmation of whether or not the candidate is the best fit for the job.

However, conducting an interview is always easier said than done. Most people find it challenging, and two strangers sitting and talking next to each other for the first time isn’t a comfortable situation for many of us. As a business owner, you need to be equipped with the right interview questions to ask candidates and other essential hiring strategies to employ the best talents for your team.

How to Start a Successful Restaurant

how to start a restaurantRegardless of industry, in business, there are always two types of stories – successes and failures. You’ve seen a restaurant startup suddenly gaining popularity and instant success while others shut down before their first anniversary. Opening a restaurant isn’t as easy as ordering a take-out meal at McDonald’s, it involves a huge amount of work, patience, passion, and on-point strategies.

With the increasing number of restaurant businesses trying to take a piece of the pie, it’s no secret that the food industry is challenging. Breaking into the competition is tough, but there are things you can do to ensure that your new restaurant business doesn’t end up failing.