Small Business Story: Mystical Treasures Emporium’s Large Impact with a Small Team


The CoverWallet Small Business Scholarship encourages entrepreneurship in students by asking them to take on the perspective of a local small business owner. Students share their perspective on the opportunities and challenges faced by a business in their community.

Student: Breanna Flintroy, Thomas Goode Jones School of Law at Faulkner University

Small Business: Mystical Treasures Emporium

Mystical Treasures Small Business Owner

In Montgomery, Alabama there is a local store called Mystical Treasures Emporium. It is a store that caters to different religions. If you practice candle magic, it has the candles that you need. If you like to meditate with crystals, it features many crystals in different shapes and sizes. If you are a spiritual reader, you can buy tarot and oracle cards. The store also carries Holy Water, books on various religions, tapestries, jewelry, teas, etc. I like this store because the owner has the calmest spirit and shows no favoritism. He does not care if you gay, straight, male, female, black, or white he shows everyone respect. Mystical Treasures Emporium is my favorite religious store that faces the challenge of being ran by one person.

Mystical Treasures Emporium is my favorite store because I feel accepted there. I am a Sagittarius so my mind is naturally restless. Sagittarius rules law and philosophy so we are always seeking something. When I visit this store, my mind is relaxed. There have been times where I have had a rough day, but by the time I leave the store it seems like I am calm. I grew up in a private Christian school and went to Baptist churches so the Bible was always forced on me. As I got older, I have taken my time in understanding the Bible and the history behind Christianity. I was taught that other spiritual paths were evil. After researching things for myself, I see that many paths are the same. They just have different names. Mystical Treasures Emporium helps me to see that we are all in this together.

The challenge that this business faces is that the owner is also the operator of the store. He works six days a week. Sometimes he may have to close the store due to medical emergencies or if something such as the air conditioner goes out. He offers reiki healing sessions that also close the store for a couple of hours. If the store were bigger and he had some help, he would not have to close the store for certain things. Sometimes the store also closes for crystal or astrology classes. During the time that the store is closed, he could be missing out on a big sale.

In conclusion, I like the vibe and variety of items in Mystical Treasures Emporium. The owner does a good job at educating his customers on spirituality. He has even taught me how to use the Hail Mary to manifest a miracle. If he had someone to help him run the store, I am sure that he could get more business. Mystical Treasures Emporium is a place of peace and tranquility.

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