Small Business Story: Sweet Hut Differentiates Itself by Providing Affordable Food and a Place to Work

The CoverWallet Small Business Scholarship encourages entrepreneurship in students by asking them to take on the perspective of a local small business owner. Students share their perspective on the opportunities and challenges faced by a business in their community.

Student: Pui Tam, Kennesaw State University

Small Business: Sweet Hut Bakery and Cafe

Sweet Hut Bakery and Cafe

My favorite local business is Sweet Hut Bakery and Café, which is an Asian bakery and café that opened four years ago in 2013 in Doraville, Georgia. The Sweet Hut Bakery and Café brand had never existed in Georgia before, so they had to make their brand well known, which was a risk. They had to rely on social media marketing, word of mouth, and local advertising.

The location was also a risk, because there were many Asian bakeries and Asian cafés near the Sweet Hut Bakery and Café location. The Asian bakery and café concept was also a risk, because it is not new. In fact, the concept is very common. There were many similar Asian bakeries and Asian cafes within the same vicinity selling the same type of drinks such as bubble teas, slushies, and frappes, and the same type of Chinese pastries. In the plaza that it is located in, there are many Asian desserts eateries. Like surrounding Asian bakeries and cafes, Sweet Hut Bakery and Café operates in a very similar manner- they fulfill customers’ orders quickly, restock their products in a timely manner, and have early and late operation hours.

To set itself apart from its competitors, Sweet Hut Bakery and Café has perfected the recipes for its pastries and buns. They make their pastries and buns fresh daily and they are also affordable. People come back on a daily basis to enjoy their favorites fresh pastries with the taste they enjoy. Other similar bakeries sell their pastries and buns at a much higher price, so certain people cannot afford them on a daily basis. In addition to Sweet Hut’s pastries and buns, they have a large selection of drinks ranging from refreshing tea drinks to classic bubble teas, and a food menu, which consists of items such as burgers, sandwiches, and bacon cheese fries. Their menu has something for everyone, including meat lovers and vegetarians.

College students and young adults who frequent Asian cafes usually spend hours in the cafes on their computer, similar to people at Starbucks. Sweet Hut has attracted this audience by providing free Wi-Fi, plentiful spacious seating, and affordable food. Sweet Hut Bakery and Café has turned the known concept of an Asian bakery and café into a common place for students, and young adults to hang out with their friends or spend time alone on their computers.